Masonic Service Association of North America
This important report is available online:
It's About Time! is the report completing a study undertaken by a special task force of the Masonic Information Center Steering Committee. This report marks the beginning of a Masonic Public Awareness Program started at the request of the 2004 Conference of Grand Masters in North America.
The 2004 report from the Masonic Information Center (MIC) to the Conference of Grand Masters focused on the need for Masonic Public Awareness. The collective body of Grand Masters gave overwhelming approval to the MIC to move forward. No resources beyond those of the MIC were committed nor were any asked for at the time. We accepted the challenge and established a highly qualified task force from the Steering Committee of the Masonic Information Center. Our group continues to meet on a regular basis. The Task Force realized that past attempts at public awareness and promotional campaigns had produced disappointing results. If past campaigns with supporting budgets did little to solve the problem, how would our approach be different? Our group resisted the temptation to jump into the "fun" of a creative project, brainstorming activities and designing catchy slogans. We accepted the fact that a traditional PR campaign works only if you know what you want to communicate. The task for our group was to tackle the question of Masonic public identity.